--------- EPISODE SUMMARY ---------
Remember the time you were laid off from your job? That's the exact situation our guest, Patty Dominguez, found herself in back in 2008. The silver lining? It forced her to tap into her entrepreneurial spirit. Fast forward to today, Patty is a positioning expert who has successfully made the shift from a corporate employee to a thriving entrepreneur. Her personal journey is a testament that indeed, we are the masters of our own destiny, capable of creating results and income beyond the confines of a typical 9-5 job.
Our conversation with Patty explores the fascinating world of branding and positioning in marketing. She emphasizes how authenticity, when employed in personal branding, can catapult you to the top. Patty delves into the importance of leveraging core values and unique experiences to create a distinct brand identity. Don't be just another fish in the sea - Patty shares her formula for finding your 'blue ocean' in the market, and how solving an urgent problem can make your offer more than just 'nice to have'.
But this isn't all about business. Patty also underlines the power of self-love and trust in building a confident, value-based business. She shares invaluable insights on the law of action and how releasing the need to control can lead to success. For inspiration, we look at the stories of Keith Lee and Vic Blenz, successful individuals who owe their triumphs to a clear vision and relentless action. Lastly, Patty leaves us with resources, such as her website and email list, to help anyone interested in learning more about business growth positioning. So, tune in and let's embark on this enlightening journey together.
--------- EPISODE CHAPTERS ---------
(0:00:00) - Positioning and Branding in Entrepreneurship
(0:08:22) - Positioning and Branding in Marketing
(0:14:25) - Authenticity in Personal Branding
(0:24:18) - Build a Confident, Value-Based Business
(0:34:25) - Taking Action, Having a Vision
(0:40:29) - Business Growth Positioning Quiz and Resources
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--------- EPISODE KEYWORDS ---------
Entrepreneurship, Branding, Positioning, Marketing, Authenticity, Core Values, Unique Experiences, Blue Ocean Strategy, Self-Love, Trust, Law of Action, Vision, Keith Lee, Vic Blenz, Business Growth, Positioning Quiz, Resources
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