Whether you’re just starting out or looking to refine your podcasting skills, this episode is packed with invaluable insights. From the significance of impactful cover art to the rising dominance of platforms like YouTube and Spotify, our hosts provide a comprehensive guide to navigating the podcasting landscape with an emphasis on SEO.


Tune in as we explore the parallels between website and podcast SEO, discuss the role of episode titles in increasing rankings, and share personal stories that highlight the transformational power of podcasting.


Get ready to learn, apply, and grow your podcast audience exponentially with these expert tips. Let's get started!




Topics we Covered:



  1. Discoverability and Engagement

  2. Titles and Teaser Content

  3. Leveraging LinkedIn

  4. Listen Notes and Backlink Opportunities

  5. Educational Aspect of Podcasting

  6. Wikipedia for Authority Building

  7. Original Music and Episode Enhancement

  8. SEO Techniques and Keyword Research

  9. Importance of Cover Art

  10. Storytelling in Podcast Titles




Chapters


00:00 SEO for businesses and podcasters, learn and grow.


06:57 Discussing SEO for podcasters and listener engagement.


11:05 Nikki meets amazing people and makes friends.


19:23 Research podcasting, market share, digital audio trends.


21:50 A website link is vital for podcasts.


31:28 Keywords and distribution networks crucial for podcast SEO.


35:47 Utilize newsletters and engaging content for success.


37:52 YouTube and Apple Podcasts compete for market share.


47:03 Expand website content, podcasts, and link properties.


50:40 Use search results to find trigger words.


58:37 Get attention, consume content, connect, become profitable.


01:03:53 Maximizing backlink opportunities through strategic URL placement.


01:07:49 Maintain positive mindset, save time, money. Successful blogging.


01:12:23 Create Wikipedia page for show to gain exposure.


01:16:11 Consistency and milestones drive podcast success.


01:21:37 Schedule call, set up, follow up. Exciting business.




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