The importance of high-quality SEO content and strategic linking for local businesses,  highlighting the shift from link-building quantity to content authority. Jon Muranko also shares practical tips for businesses of all sizes, including content creation, internal linking, and utilizing tools like Google Search Console.


Finally, he stresses the need for a comprehensive strategy and advises leveraging platforms like YouTube for increased visibility.




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Frequently Asked Questions (FAQ)


How did you get started in SEO, and what was your initial focus?


I initially got into marketing through referral and network marketing, which sparked my passion for helping people and crafting compelling messages. In 2000, I got into email marketing and in 2003 attended an SEO/digital marketing conference, coinciding with the rise of Google. This led me to take an SEO course which I then implemented, experiencing quick wins, which hooked me. I shifted my focus from email marketing to SEO to assist local businesses that had websites but were not ranking in Google search results.


What significant changes have you observed in SEO since 2003, regarding both business owners and consumers?


In 2003, SEO was heavily focused on backlinks. The quantity of links mattered more than the quality. However, the field has evolved dramatically. Now, having high-quality content and authoritative links is far more important. Google has evolved to penalize low-quality link building and instead emphasizes content that is original, authoritative, trustworthy, and solves user queries (EAT). Businesses need to focus on good, foundational content, targeted linking and using tools effectively. Consumers are better served by search engines that prioritize the quality, expertise, and trustworthiness of content.


What's a key strategy for improving SEO in today's landscape?


A key strategy today involves having a solid content foundation on your website, including blog posts, page content, video content, and FAQs. The content should address user needs and be authoritative.


Many business owners seek automation and immediate results. What's the key to succeeding with SEO in the long run instead of chasing a "championship" win?


Having a clear SEO strategy is essential. SEO is not a one-time effort. It's an ongoing process that requires consistent effort and adaptation. Businesses must have a plan for increasing visibility and a clear content strategy.


The more content you can place on your website the more opportunities you have to get found. Internal linking is also critical for websites with over 50 pages of content.


You must also consistently analyze data in the Google Search Console to identify opportunities. Businesses must avoid chaos by aligning their teams on a unified SEO strategy for 6-12 months.


What actionable advice would you give to solopreneurs versus larger organizations regarding SEO?


For solopreneurs, focus on creating high-quality, engaging content, including video content. For medium-sized teams or organizations, consider bringing in an outside consultant to evaluate your current strategies. For larger organizations, hire external consultants to assess their SEO strategy, and ensure their standard operating procedures (SOPs) are up-to-date and effective.






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