Welcome to another exciting episode of the "We Don't PLAY" podcast! Today, we're thrilled to have Aaron Witnish (CEO @ ContentOnly) joining us all the way from Melbourne, Australia. Aaron brings over 14 years of experience in content creation and marketing.


In this episode, you'll learn about Aaron’s innovative “30 Days in 90 Minutes” content creation system and discover how to research, record, and repurpose your content to maximize engagement with minimal effort.


Whether you're a seasoned marketer or just getting started, this conversation is packed with valuable insights and practical tips to help you stay ahead in the content game. So get ready to revolutionize your content strategy!




Work w/Aaron!




Chapters


00:00 Creating content for credibility and client acquisition.


03:52 Reflects on 14 years in business.


08:19 Train AI, hire freelancers for social media content.


13:01 Use besthashtags.com to find relevant hashtags.


16:18 Organic content builds trust and leads conversion.


17:54 Frequent content delivers value and builds goodwill.


24:04 Find him, connect, listen, bring back soon.


24:26 Expresses gratitude for a delightful experience.




Key Points



  • Importance of scheduling content for optimal times



  • Using native platform scheduling tools



  • Benefits of native tools over third-party schedulers



  • Using hashtags effectively





  • The purpose of pinning



  • Strategies for different goals (business vs. creator vs. entertainer)





  • Using content for top, middle, and bottom of the funnel



  • The importance of building credibility and legitimacy



  • Processes to convert a cold audience to warm leads





  • The role of consistent value addition



  • Creating karmic debt through valuable content



  • Enhancing conversion rates and acquisition of raving fans





  • Necessity of guiding the audience with CTAs



  • Examples of CTAs for different goals (followers, engagement, leads)



  • Strategy alignment for effective CTAs





  • Importance of authenticity in content



  • Rejecting overly structured timelines



  • Sprint and rest strategy for content creation




Questions we covered:



  1. Personal Journey:



    • What key moments in Aaron Witnish's early career made him realize the importance of content creation, and how did this shape his trajectory in digital marketing?





  2. Content Creation Challenges:



    • According to Aaron, what are some common struggles people face with content creation, and how does his system aim to address these issues?





  3. 30 Days in 90 Minutes System:



    • Can you explain how Aaron's "30 days in 90 minutes" content creation system works and its benefits for business owners who are not natural content creators?





  4. Research Phase:



    • What effective methods does Aaron suggest for generating relevant content ideas, and how can these methods save time during the research phase?





  5. Recording Process:



    • How does Aaron recommend creating authentic content during the recording phase, and why is the choice of having a conversational approach important?





  6. Repurposing Content:



    • Discuss the tools and strategies Aaron mentions for repurposing video content into various formats. Which methods seem most efficient for maintaining content quality?





  7. Scheduling Content:



    • What are Aaron's recommendations for scheduling posts on social media, and why does he suggest using native scheduling tools over third-party platforms?





  8. Pinning Content:



    • How should businesses decide what content to pin on their social media profiles? What factors should they consider to maximize engagement and visibility?





  9. Funnel Strategy:



    • Aaron talks about the importance of understanding your audience and the role of content within the marketing funnel. How can businesses align their content strategy with their funnel goals?





  10. Call to Action (CTA):





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