SEO expert Favour Obasi-ike, MBA, MS (https://www.linkedin.com/mynetwork/discovery-see-all/?usecase=PEOPLE_FOLLOWS&followMember=favourobasiike) delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices. Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026. Book SEO Services | Quick Links for Social Business ＞＞ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠ (https://calendly.com/flaevbeatz/marketing-strategy-zoom-call) ＞＞ Visit Work and PLAY Entertainment website to learn about our digital marketing services (https://www.playinc.online/) ＞＞ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://workandplayentertainment.myflodesk.com/seo-marketing-strategy-zoom-call) ＞＞ Read SEO Articles (https://www.playinc.online/newsfeed) ＞＞ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://wedontplaypodcast.com/) ＞＞ Purchase Flaev Beatz Beats Online (https://app.unitedmasters.com/beat-exchange/producer/pr_MbnpXwp8iyGbGM7JadsQnb) ＞＞ Favour Obasi-ike Quick Links (https://zaap.bio/flaevbeatz) Episode Key Learning Topics 1. Shopify Platform Deep Dive • Shopify as a closed-source e-commerce CMS platform • Theme Liquid customization and custom code implementation • Importance of regular theme updates for algorithm visibility • Pre-installed sitemap functionality and automated SEO features • App ecosystem vs WordPress plugins • Multi-currency and multi-language capabilities • Schema.org integration for product pages 2. Squarespace Platform Overview • User-friendly, content-driven platform positioning • Comparison with Shopify for product-based vs content-based websites • Quick setup and on-the-go management capabilities • Integration capabilities and limitations • Best use cases for small businesses and content creators 3. SEO Metadata Optimization • Proper configuration of SEO meta titles and descriptions • Open Graph (OG) tags for social media sharing • URL structure best practices and character optimization • The importance of unique metadata vs duplicated content • How to edit SEO metadata in Shopify product pages 4. URL Structure Strategy • Strategic URL naming conventions for products • Using numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses") • Pattern disruption for user attention and click-through optimization • Shorter, more concentrated URLs for better visual scanning • Pre-purchase click optimization through URL clarity 5. Technical SEO Fundamentals • Sitemap management across different platforms • Google Search Console setup and sitemap submission • The difference between Google Analytics and Google Search Console • NAP (Name, Address, Phone) consistency for local SEO • Robots.txt configuration and indexing control 6. Wix Platform Insights • Hidden robots.txt settings affecting blog tag indexing • How to enable tag indexing in Wix SEO settings • 10-year evolution of the Wix platform • Common indexing issues and solutions 7. WordPress vs Closed-Source Platforms • Open-source flexibility vs closed-source constraints • Plugin management and sitemap conflicts • The analogy of "square footage" for platform capabilities • When to choose WordPress over Shopify/Squarespace 8. Content Strategy & Page Management • The power of compounding through content updates • Updating old blog posts alongside publishing new ones • Footer copyright year updates as ranking signals • On-page SEO details that AI and search engines scan • Creating and maintaining a content calendar 9. Website Maintenance Best Practices • Regular theme updates and their impact on visibility • Checking and updating footer copyright years • Monitoring broken links and slow page speeds • Platform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix) 10. Free Website Audit Offer • Favour's offer for surface-level website audits • Deep dive capabilities for root problem identification • Multi-platform support (Shopify, Squarespace, WordPr...

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