Favour Obasi-ike, MBA, MS (https://www.linkedin.com/mynetwork/discovery-see-all/?usecase=PEOPLE_FOLLOWS&followMember=favourobasiike)   takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) (https://en.wikipedia.org/wiki/Search_engine_marketing#:~:text=Search%20engine%20marketing%20(SEM)%20is%20a%20form,call%20to%20action%20(CTA)%20on%20the%20website.) and Search Engine Optimization (SEO) (https://en.wikipedia.org/wiki/Search_engine_optimization) . The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer. A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada 🇨🇦 who discusses their AI compliance platform, providing a real-world case study for applying the marketing principles discussed. Other topics covered include the importance of timing and seasonality in marketing campaigns, content marketing strategies, and the concept of tokenization. Need to Book An SEO Discovery Call for Advertising or Marketing Services? ＞＞ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ (https://calendly.com/flaevbeatz/marketing-strategy-zoom-call) ＞＞ Visit Work and PLAY Entertainment website to learn about our digital marketing services (https://www.playinc.online/) ＞＞ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://workandplayentertainment.myflodesk.com/seo-marketing-strategy-zoom-call) ＞＞ Read SEO Articles (https://www.playinc.online/newsfeed) ＞＞ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://wedontplaypodcast.com/) ＞＞ Purchase Flaev Beatz Beats Online (https://app.unitedmasters.com/beat-exchange/producer/pr_MbnpXwp8iyGbGM7JadsQnb) Episode Timestamps [0:00] - Search Engine Marketing (SEM) & PPC [1:05] - Timing & Seasonality [2:04] - LinkedIn Marketing [2:43] - SEO Best Practices [2:56] - Pay-Per-Click Advertising [3:38] - Pre-Click Phase Strategy [4:42] - AI Compliance Platform Discussion [6:20] - Conversion Optimization [6:42] - Website Optimization [8:00] - Post-Click Phase Strategy [9:09] - Local Marketing [20:40] - Email Marketing [40:04] - Landing Page Optimization [45:00] - Click-Through Rate Optimization [45:21] - Using Brackets in Titles [49:22] - Call to Action (CTA) Best Practices [1:16:11] - Analytics & Data Tracking [1:55:06] - Tokenization & Duplicate Content [1:57:35] - Content Marketing Strategy Episode Key Takeaways Understanding SEM vs. SEO The episode clarifies the often-confused relationship between Search Engine Marketing (SEM) and Search Engine Optimization (SEO). While SEO focuses on organic strategies that require time investment (like planting a seed that grows over time), SEM involves paid advertising through platforms like Google Ads, YouTube Ads, and Microsoft Bing Ads. Historically, SEM encompassed both paid and organic strategies, but today they are typically separated. The key distinction is that SEO uses time as the primary investment, while SEM uses money to accelerate results. The Two-Phase Click Strategy A critical framework discussed is the pre-click and post-click phases. The pre-click phase involves everything that happens before a user clicks on your ad or link, including search queries, keyword targeting, ad copy, and timing. The post-click phase encompasses the landing page experience, conversion funnel, and call-to-action effectiveness. Understanding and optimizing both phases is essential for successful digital marketing campaigns. Personalization Drives Results According to McKinsey Research mentioned in the episode, personalized advertising can lead to approximately 30% higher marketing spend efficiency. This personalization extends beyond basic demographics to include psychographics (mood, attitudes, values, principles), firmographics (company type, industry, job titles), and geographic targeting. The example of Spotify's location-based ads demonstrates how localized content creates stronger connections with audiences. The Power of Brackets in Titles One of the most actionable t...

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