Happy Valentine's Day Weekend! Need to Outperform Your Competitors in 2026? Favour Obasi-ike, MBA, MS (https://www.linkedin.com/mynetwork/discovery-see-all/?usecase=PEOPLE_FOLLOWS&followMember=favourobasiike) delivers an insightful masterclass on outperforming your competition through applied and actionable SEO marketing tactics. The discussion covers the critical distinction between direct and indirect competitors, strategic approaches to competitive analysis using tools like SimilarWeb.com (https://www.SimilarWeb.com) and SparkToro.com (https://SparkToro.com) , and the importance of focusing on long-term performance over short-term rankings.
Favour emphasizes the value of understanding customer intent, the difference between pre-purchase and post-purchase behavior, and how to leverage both Google search and social media platforms like Instagram for comprehensive market visibility. The session includes live Q&A with participants discussing real-world challenges in SEO strategy, website validation, and go-to-market approaches for startups in niche markets.
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Detailed Timestamps
Introduction & Topic Overview
00:00 - 02:02 - Opening: Outperform competitors with applied search everywhere optimization (SEO marketing tactics)
02:02 - 03:10 - Understanding your competitors: National, international, local, and regional competition
Direct vs. Indirect Competitors
03:10 - 04:46 - Defining direct and indirect competitors in your market
04:46 - 06:17 - Market share dynamics and competitive positioning
Practical Example: Flower Business Case Study
06:17 - 09:13 - Using a Valentine's flower business as a practical example
09:13 - 11:47 - Time-based pricing strategies and customer behavior patterns
11:47 - 14:22 - Applying competitive insights to pricing and positioning
SEO Strategy & Competitive Analysis
14:22 - 17:35 - Understanding competitor strengths and weaknesses
17:35 - 20:48 - Using competitive intelligence for content strategy
20:48 - 23:19 - Keyword research and search intent analysis
Tools & Resources for Competitive Research
23:19 - 25:42 - Introduction to SimilarWeb, SocialBlade, and SparkToro
25:42 - 27:58 - Cost-effective alternatives for competitive analysis
27:58 - 30:16 - Building long-term visibility through strategic tools
Live Q&A Session Begins•
30:16 - 31:02 - Mohsen introduces himself: Software engineer starting a startup in the tattoo field
31:02 - 32:34 - Question: How to approach SEO when there's no competition in your field?
Google vs. Instagram Strategy Discussion
32:34 - 35:05 - Why Google is the most unsaturated platform for search-based marketing
35:05 - 37:15 - Instagram as a feed-based platform vs. Google as intent-based search
37:15 - 40:30 - Pre-purchase vs. post-purchase intent: Amazon vs. YouTube analogy
Website Validation & Trust Building
40:30 - 43:12 - The importance of having a website for business credibility
43:12 - 45:38 - Off-page SEO: Connecting Instagram to your website
45:38 - 48:05 - Building relationship models across platforms
Advanced SEO Tactics
48:05 - 50:21 - Running ads effectively: Brand awareness before advertising spend
50:21 - 52:47 - Understanding audience targeting and customer journey mapping
52:47 - 54:26 - Closing remarks and how to stay connected on Clubhouse
Frequently Asked Questions (FAQs)
1. What is the difference between direct and indirect competitors?
Direct competitors are businesses that offer the same products or services within your niche or market. They target the same customer base and operate in similar ways. For example, if you sell red roses, other florists selling red roses are your direct competitors.
Indirect competitors are businesses that offer different products or services but satisfy the same customer need or compete for the same market share. Using the flower example, supermarkets and farm...
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