Navigating Email Marketing Best Practices for Podcast Growth with Favour Obasi-ike

Navigating Email Marketing Best Practices for Podcast Growth with Favour Obasi-Ike (https://www.linkedin.com/mynetwork/discovery-see-all/?usecase=PEOPLE_FOLLOWS&followMember=favourobasiike)  | Get exclusive SEO newsletters in your inbox. (https://workandplayentertainment.myflodesk.com/seo-marketing-strategy-zoom-call) This episode focuses on navigating email best practices for podcast growth. Favour Obasi-ike, a creative entrepreneur and business owner with a background in SEO, Pinterest, and podcasting, shares insights and strategies to help podcasters grow and scale their business through effective email marketing. Key recommendations include the importance of having a dedicated website for a podcast, vocally mentioning the website on the show for transcription purposes, and strategically using keywords in episode titles and descriptions for organic search visibility. Favour Obasi-ike also emphasizes the critical role of email deliverability and managing customer relationships using a reliable email service provider and CRM system, offering specific advice on elements like font size, image resolution, and avoiding underscores in usernames to ensure accessibility and strong organic reach. Next Steps for Digital Marketing + SEO Services: ＞＞ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://calendly.com/flaevbeatz/marketing-strategy-zoom-call) ＞＞ Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services. (https://www.playinc.online/) ＞＞ Visit our Official website for the best digital marketing, SEO, and AI strategies today! (https://www.playinc.online/) Core Principle: The Podcast-Website Symbiosis The foundational element for podcast growth is establishing a dedicated online presence. Favour Obasi-ike argues that every podcast, regardless of its stage, requires a website. • The "Front Door" Analogy: A website is described as the "front door" for the podcast. When a listener hears a URL mentioned in an episode and types it into a new browser tab, they are metaphorically "opening a door" to the podcast's home. The homepage is the initial entry point from which they can explore other content. • Central Hub for Engagement: The website serves as a central location for listeners to connect more deeply with the show. It is the ideal place to host freebies, newsfeeds, blog posts, and, most importantly, an email sign-up form. • Capturing the Audience: By verbally directing listeners to a specific URL on the podcast (e.g., "go to playinc.online/newsfeed (https://playinc.online/newsfeed) "), podcasters create a direct path for listeners to subscribe to an email list. This is demonstrated in real-time by Favour Obasi-ike asking listeners to provide their first name and best email via a link. Strategic Email Marketing for Audience Engagement Once a system for capturing emails is in place, the focus shifts to strategic content and delivery to build and maintain a relationship with the audience. Content and Subject Line Strategy • Intrigue Over Information: Generic subject lines like "Episode One Introduction" are less effective. A more powerful approach is to use curiosity-piquing subject lines, such as, "Want to know the best way to make a sandwich?" • The "Sandwich" Analogy: This example illustrates that a subject line can use a relatable concept to draw in an audience, even if the episode's core topic is different (e.g., using the layers of a sandwich as an analogy for content marketing). This method attracts both those interested in the literal subject and the curious. • Valuable First Content: A podcaster's first episode, or the first email a new subscriber receives, can be strategically repurposed. For a business, this could be a "Frequently Asked Questions" episode, providing immediate value and educating a potential client about their services. Cadence and Consistency Building Relationships: The goal of email marketing is customer relationship management (CRM). Consistent communication builds familiarity and trust. Email Frequency: Favour Obasi-ike personally sends a minimum of two emails per month, rarely exceeding four to eight unless for a segmented campaign. The goal is to maintain a presence without overwhelming the audience. The Annual Cycle: Favour Obasi-ike views email as an "orbit," aiming to send 365 emails over time to represent a full cycle. After a year, the strategy should evolve, introducing a "new form" or "new formality" to keep the content fresh. Technical Foundations for Email Deliverability Effective email marketing is impossible if the emails do not reach the intended inbox. Favour Obasi-ike highlights several critical technical aspects that directly impact deliverability and audience reception. Platform and Server Integrity The Importance of the ES...