Technical SEO delivers 117% ROI in as little as 6 months — compared to 16% for basic content SEO over 15 months. Favour Obasi-ike, MBA, MS (https://www.linkedin.com/mynetwork/discovery-see-all/?usecase=PEOPLE_FOLLOWS&followMember=favourobasiike) breaks down what that means in real dollars and real client results. WHO IS THIS FOR Small business owners are wondering why their website isn't showing up on Google. Entrepreneurs paying for ads who want to know if SEO is a smarter long-term investment. Marketing professionals who need data-backed ROI benchmarks.  E-commerce owners planning a 12–24 month organic growth strategy. Content creators who want to extend the shelf life of every piece they publish. Local business owners — local SEO delivers 750%+ ROI, the highest of any SEO category. TIMESTAMPS 00:00 — Room opens; framing question repeated as attendees join: "What is the ROI of technical SEO?" 10:00 — The Mario Kart analogy: Instagram = 72-hour boost, Pinterest = 5 months, website = 24 months 12:00 — Live Glimpse research: "SEO for small businesses" costs $44.40/click in Google Ads 17:00 — The 16% ROI / 15-month benchmark introduced 20:00 — On-page vs. technical SEO defined; the relationship foundation analogy 34:00 — Client case study: 30M-page site grows from 1.5M → 3.3M indexed pages after structural fixes 40:52 — Technical SEO ROI: 117% in as little as 6 months 45:40 — HTTP vs. HTTPS (https://silktide.com/glossary/http-vs-https/) : why HTTP is "easily hackable" 52:00 — ROI by category: basic 16%, technical 117%, e-commerce 2–5x, local 750%+ 59:12 — Celese Williams on Semrush and data-driven content strategy 61:32 — Hayden: the Glossary Method — hidden keywords at 40x lower cost 70:05 — HTML = the letter; HTTPS = the postal service 74:00 — Closing: your website as a place of rest, connection, and long-term impact MEMORABLE QUOTES "Technical SEO is about 117%. And when you have a fundamental strategy, that 15 months could drop to six months." — Favour [40:59] "HTTP is easily hackable. Definitely get your HTTPS more than anything." — Favour [45:40] "You can't depend on social media to sustain a brand. It's going to enhance your brand, but it's not going to replace it." — Favour [51:14] "CEOs and bosses make data-driven decisions." — Celese [59:37] "The glossary method is the most powerful way — you can buy hidden keywords with thousands of views at 40 times less than the main broad topic." — Hidden [61:32] "Give yourself 6–24 months to see results. By year three, four, five, you'll be happy you built something sturdy." — Favour [71:38] Ready to Rank? Book Your SEO & Web Dev Services Today 🧠 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Web Dev SEO Services or Technical SEO Services with Favour Obasi-ike⁠ (https://calendly.com/flaevbeatz/marketing-strategy-zoom-call) 🧠 Visit our Official Work and PLAY Entertainment Website | Discover Best SEO Marketing Services (https://www.playinc.online/) 🧠 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://workandplayentertainment.myflodesk.com/seo-marketing-strategy-zoom-call) 🧠 Read SEO Articles (https://www.playinc.online/newsfeed) 🧠 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://wedontplaypodcast.com/) 🧠 Purchase Flaev Beatz Beats Online (https://app.unitedmasters.com/beat-exchange/producer/pr_MbnpXwp8iyGbGM7JadsQnb) 🧠 Favour Obasi-ike Quick Links (https://zaap.bio/flaevbeatz) 🧠 Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link Here (https://riverside.sjv.io/3kedJk) Explore Free Marketing Resources to Grow Your Business 📑 Read about SEO Topics (https://www.playinc.online/newsfeed/categories/seo) 📑 Read about Clubhouse Audio Topics (https://www.playinc.online/newsfeed/categories/clubhouse) 📑 Read about Pinterest SEO Topics (https://www.playinc.online/newsfeed/categories/pinterest) 📑 Read about Marketing Topics (https://www.playinc.online/newsfeed/categories/marketing) 📑 Read about Podcast Topics (https://www.playinc.online/newsfeed/categories/podcasts) 📑 Read Social Media Tips (https://www.playinc.online/newsfeed/categories/social-media-tips) 📑 Read Billboards Tips (https://www.playinc.online/newsfeed/categories/billboards) 📑 Read Work and PLAY Entertainment Newsfeed (https://www.playinc.online/newsfeed/categories/newsfeed) 🎙️ Sign up with PodMatch (https://www.joinpodmatch.com/wedontplay) FAQs What is the ROI of technical SEO? 117% within 6–24 months with proper structural foundations — vs. 16% for basic content SEO over 15 months. HTTP vs. HTTPS? HTTP transmits data in plain text and is easily intercepted. HTTPS encrypts it and is a confirmed Go...

Comments & Upvotes

Also watch