ChatGPT Just Launched an AI Browser to Topple Google… And It's Built on Google's Bones! Download ChatGPT Atlas: The New OpenAI Web Browser (for Apple macOS Users First) Talk with Favour Obasi-Ike (https://www.linkedin.com/mynetwork/discovery-see-all/?usecase=PEOPLE_FOLLOWS&followMember=favourobasiike)  | Sign up for exclusive SEO insights. (https://workandplayentertainment.myflodesk.com/seo-marketing-strategy-zoom-call) AI is rapidly changing the digital tools we use every day, and the humble web browser is the latest frontier in this revolution. Once a simple window to the internet, the browser is now becoming an intelligent partner, capable of not just finding information but completing tasks on our behalf. In a move that has sent ripples through the tech world, OpenAI has quietly released its own AI-powered browser for macOS, code-named "Atlas (https://chatgpt.com/atlas) ." This isn't just another app; it's a direct shot across the bow of established giants like Google Chrome and a signal of a new, intense battle for how we access the digital world. I've spent time with Atlas, putting it through its paces, and my hands-on experience revealed several surprising, and at times counter-intuitive, facts about this new tool and the future of search. What I found suggests that the path to displacing the old guard is more complicated—and more entangled—than anyone imagined. -------------------------------------------------------------------------------- Next Steps for Digital Marketing + SEO Services: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://calendly.com/flaevbeatz/marketing-strategy-zoom-call) >> Visit our Work and PLAY Entertainment website to learn about our digital marketing services. (https://www.playinc.online/) >> Visit our Official website for the best digital marketing, SEO, and AI strategies today! (https://www.playinc.online/) >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://workandplayentertainment.myflodesk.com/seo-marketing-strategy-zoom-call) >> Read SEO Articles (https://www.playinc.online/newsfeed) >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://calendly.com/flaevbeatz/marketing-strategy-zoom-call) >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://wedontplaypodcast.com/) -------------------------------------------------------------------------------- This episode depicts the review of ChatGPT Atlas (https://chatgpt.com/atlas/get-started/) , a new AI-powered web browser released by OpenAI, currently exclusive to Apple macOS users. The speaker discusses their experience downloading and using Atlas, noting that it is a direct competitor to Perplexity's Comet browser, which was released previously. The central focus is on Atlas's features and its potential place in the competitive AI and search landscape, particularly its reliance on and perceived partnership with Google and Apple systems, despite aiming to capture market share. Favour Obasi-ike also offers strategic advice for businesses on how to adapt to these new AI search platforms and contrasts the different pricing tiers and functionalities of Atlas with other existing AI models. "...don't think about how to rank on ChatGPT. Think about how to show up for the people who are looking for you in places that they frequently connect with." The Google Paradox A central theme is Atlas's deep dependency on the very ecosystem it aims to compete with. • Authentication: Users sign up for Atlas using their ChatGPT account, which for many is authenticated via a Google account. • Data Import: Atlas facilitates user transition by importing bookmarks and passwords directly from Google Chrome. • Information Sourcing: In practice, Atlas surfaces content directly from Google-owned properties. A test search for videos returned results exclusively from YouTube, and the interface includes a clickable Google icon that directs the user to Google's own search results page. "If you're going to chatgpt.com (https://chatgpt.com) and you're signing in or signing up or logging in with a Google mail account, what does that tell you about where ChatGPT is getting its information from? Google (https://google.com) ." User Experience and Key Features Favour provides a first-hand account of using Atlas, comparing its performance and features to both traditional browsers and Perplexity's Comet. Performance and UI • Speed: Atlas was observed to load faster than the Perplexity Comet browser. • User Interface: The UI design...

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