This Clubhouse audio recording discusses strategies for sending high-volume emails effectively, focusing on the importance of sender reputation and deliverability.
Participants debate the merits of using Amazon Simple Email Service (SES) directly versus employing a platform like FloDesk which integrates with SES.
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The conversation also explores leveraging AI tools like ChatGPT for generating marketing offers and course creation, emphasizing the need to address customer pain points effectively.
Additionally, we discuss the value of offering free marketing audits or partial course previews to generate leads and demonstrate expertise.
Finally, the importance of consistent email marketing, budget allocation, and understanding customer preferences is highlighted.
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