Favour Obasi-ike, MBA, MS, host of the We Don't PLAY!™️ Podcast and Pinterest-certified SEO strategist, leads a live Clubhouse session breaking down the difference between Pinterest marketing (organic) and Pinterest advertising (paid). Joined by John, Dr. Cynthia, and Ramyar, Favour shares real client case studies, including one that jumped from 54M to 154M Google image impressions in three months using Pinterest.

Show Notes

Imagine spending or investing $0.02 per click with 619+ Global Million Pinterest Users? The Pinterest Playbook for Business Growth is here!

Favour Obasi-ike, MBA, MS, host of the We Don't PLAY!™️ Podcast and Pinterest-certified SEO strategist, leads a live Clubhouse session breaking down the difference between Pinterest marketing (organic) and Pinterest advertising (paid).

Joined by John, Dr. Cynthia, and Ramyar, Favour shares real client case studies, including one that jumped from 54M to 154M Google image impressions in three months using Pinterest.

He reveals why Pinterest is a visual search engine with 619 million monthly active users, 96% unbranded searches, and 3x higher shopping ad conversions.


Key Takeaways

  1. Pinterest is a visual search engine, not social media. Users arrive early in their planning phase, making them high-intent buyers.
  2. 96% of Pinterest searches are unbranded. Your content reaches people who have never heard of you but are searching for your solution.
  3. Pin shelf life crushes Instagram. A pin lasts 3.5 to 5 months; add a blog link and it extends to 24 months vs. Instagram's 72 hours.
  4. Pinterest indirectly boosts Google rankings. One client went from 54M to 154M Google image impressions in three months via Pinterest.
  5. Use Pinterest to A/B test creatives for free. Post five graphics organically for 14 days, then run paid ads only on the top performers.
  6. Separate personal and business accounts. Use your domain email for business to claim 100% content ownership via Pinterest's hub.


Memorable Quotes

"Pinterest is a visual search engine. Drop the P and it's interest. Pinterest has a taste bud of interest and keywords." — Favour Obasi-ike [18:34]

"85% of weekly users purchase from pins, and 45% of US Pinterest households earn over $150K a year." — Favour Obasi-ike [27:14]

"Pinterest is the least skipped platform for ads. You may not even know what a Pinterest ad looks like." — Favour Obasi-ike [28:11]

"Content is king and context is queen. Build the two together and the value increases." — Favour Obasi-ike [40:14]

"Build a brand that your website is proud of." — Favour Obasi-ike [92:02]


FAQs

Q: What is the difference between Pinterest marketing and Pinterest advertising?

A: Pinterest marketing is organic: consistently publishing through a claimed website, RSS feed, and Pinterest tag. Pinterest advertising is paid: targeted ads by zip code, interest, and device for quick visibility.

Q: How does Pinterest help my Google rankings?

A: Your website images appear in Google Images and Bing Images via Pinterest, acting as a backlink and image traffic source that compounds domain authority.

Q: Can I target locally on Pinterest?

A: Yes. Pinterest allows ad targeting by zip code, making it powerful for local businesses.

Q: What is the best way to test ad creatives cheaply?

A: Post five creatives organically for 14 days, rank by impressions, then run paid A/B tests only on the top two winners.

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