📈 LinkedIn Success Story: How to Build and Sustain a Wealthy 6-Figure Business Lifestyle with Shara Ruffin, LCSW 🇺🇸 and Favour Obasi-ike

This podcast episode features Shara (LCSW, QCSW, ACSW, C-SWHC, BC-TMH) Ruffin, a LinkedIn expert, who shares her journey of building a high 6-Figure brand on the platform.

Connect with Shara with her on social media here >>

She discusses her early days as a therapist sharing mental health content, eventually embracing video to connect with her audience!

Shara emphasizes the importance of building relationships, optimizing profiles, engaging with content, and leveraging LinkedIn's features for job seekers and entrepreneurs. 

The conversation explores strategies for personal branding, the significance of recommendations, and navigating LinkedIn's various recognition badges. 

Shara also highlights the value of company pages and underscores the need for authenticity in connecting with others on the platform. 

Ultimately, she advises listeners to define their goals and show up genuinely to maximize LinkedIn's potential.

About Shara

"I help social workers obtain licensing in record time, so you can continue helping others at the highest level. I have a 99% success rate. You want to know more, come talk to me.”

Schedule a call with Shara on her calendar here >>

Listen to Shara's podcast, "Journey to Licensure" here >>

Frequently Asked Questions on this episode:

1. How did Shara initially start using LinkedIn, and what prompted her to become more active and visible on the platform?

Shara began using LinkedIn around 2018 as a burnt-out therapist, primarily sharing articles about mental health related to her experiences as a former military wife. Initially, she focused on written content and amassed a following of about 30,000 without showing her face. The turning point came when another influencer, Chené, suggested she start creating videos to increase visibility and build trust. This led Shara to start posting daily videos about her life, which eventually resulted in a significant increase in her reach when she shared her journey of passing her board exams after 10 years.

2. What strategies did Shara employ to build her personal brand and leverage LinkedIn for business success?

Shara's strategies included consistently sharing her personal journey, including struggles and failures, which resonated with her audience and created a sense of connection. She then transitioned to helping others pass their board exams for free, which later evolved into a successful business. She emphasized the importance of being authentic, showcasing skills, and building relationships on the platform. She used LinkedIn to position herself as an expert in her field, leading to opportunities like speaking engagements, awards, and being featured on LinkedIn's company page.

3. What key steps does Shara recommend for optimizing a LinkedIn profile, especially for individuals seeking job opportunities?

Shara advises making sure your LinkedIn profile is complete, visually appealing (professional photo and banner), and functions as a landing page showcasing your skills and experience. She emphasizes actively engaging with the platform by posting content related to your interests and engaging with other people's posts. For job seekers, she recommends highlighting skills, showcasing talents, and demonstrating how you can contribute to potential employers. Leveraging features like LinkedIn Premium can also enhance visibility and access job-related resources.

Listen to this episode to learn more about how to achieve LinkedIn success following Shara's expert advice!

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