Many people struggle to write clear, compelling marketing copy. As the owner of Fisher Creative, Holly Fisher takes that burden off business owners by crafting copy that cuts through the noise and helps them reach more potential customers. A StoryBrand Certified Guide, she’s helped dozens of organizations create a clear message and develop an effective sales funnel that generates more leads and boosts their bottom line.


A former full-time newspaper reporter, Holly started her own business in November 2011. She has a journalism degree from Ohio University and a master of mass communication from the University of South Carolina. In 2019, Holly was named the Marketer of the Year by the Charleston chapter of the American Marketing Association. Holly lives in the Charleston, S.C., area with her husband and daughter. In her spare time, you’ll find her doing CrossFit, reading or driving her Dodge Challenger around town.


Clarifying your marketing message is the best way to grow your business. With a clear message, you can speak specifically to your ideal audience about the problem you solve for them and how their lives will be better after using your product or service.


Questions Holly discussed in this episode:



  • What does it mean to have a clear marketing message?

  • Why is a clear message so important for businesses?

  • What are some ways businesses can clarify their message?

  • What are the key elements of a sales funnel?

  • Why does a business need a sales funnel?

  • What are some common mistakes businesses make on their website?

  • What does it mean for a business to "be the guide"?

  • Why is email communication an important piece of a sales funnel?



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